Tchai wins Rotterdam Entrepreneurship Award

By 24 november 2019BLOG

Tchai has won the Rotterdam Entrepreneurship Award. Last year we were involved in the development of the new brand-purpose, -passion, -positioning & -presentation to unleash the full power of Tchai. Back to the future, this third generation family owned company, now led by Kim Tchai, redefined its business from ‘making displays’ to ‘displaying brands’ (‘unveiling uniqueness’ – ‘presenting purpose’ – ‘storetelling‘ ) and revalued its Chinese roots. Take a look at the beautiful video that was created to express the new corporate spirit & story and introduce the new visual identity here and read more about the Power of Tchi here.