Andy Mosmans – Founder/Managing Director

Drs. Andy P. Mosmans RM studied Business Economics at the Erasmus University Rotterdam, is Register Marketeer and worked consecutively at PhilipsFHV BBDO and BBDO Nederland, part of BBDO Worldwide. Presently he operates as an entrepreneur and advisor out of Andy Mosmans & CompanyARA Creative Agency, part of TBWA\Worldwide and Unknown Group. As an expert in the field of  branding, marketing and communication he consulted over 100 (inter)nationally acclaimed companies and brands. Furthermore he is a member of the Advisory Board of Rotterdam Partners, the Global Advisory Board of the startup platform Get in the Ring, Tribe Member of Ubuntu Trails and Chairman of the Supervisory Board of the Amstelland Ziekenhuis. Andy is also part of the Speakers Academy, author at Boom Publishers Amsterdam, blogger at Adformatie and publishes regularly in various (inter)national journals. He is also visiting professor Strategic Brand Management at Business School Netherlands, BSN Asia in Shanghai & Shenzhen, Nyenrode Business University, and co-founder of the Institute of Branding and Business Development (IBBD) and the Brand Executive Platform (BExP). Finally, he is also owner of Villa Alila – part of the boutique Sumberkima Hill retreat in the beautiful North-West of Bali.

Listen to an extensive interview with Andy (in Dutch) in this Podcast.


Books of Andy Mosmans:

Marketingcommunicatie en Chaos, met Prof. Dr. W.J.M.I. (Willem) Verbeke (1990)

Merkenbeleid, met Prof. Dr. R.R.R. (Roland) van de Vorst  (1997, 2003)

Corporate Reputatie (1999, 2001)

Mosmans over Marketing, Merken en Management (2003)

Ondernemingssucces  (2004, 2005, 2007, 2008, 2013)

BrandingNL (2008, 2012, 2013, 2016)

Startup Branding (2017, 2018)


Naomi Mosmans van Eeden – Communication/Project Director

Naomi Mosmans van Eeden studied International Marketing & Communication Management at the Hogeschool voor Economische Studies Rotterdam and worked consecutively as Account Executive at ARA Advertising, as Account Manager at ARA, Leukwerkt Worldwide & These Days and as Senior Account/Project Manager at TMP&CO & Roorda Reclamebureau. More recently, she worked at various agencies and corporations as interim Account & Communication Director. Since 2014, she is Communication/Project Director at Andy Mosmans & Company, author/blogger at Mamaplaats & GZNDenzo and editor of BrandingNL & Startup Branding. Finally, she is also owner and managing director of Villa Alila – part of the boutique Sumberkima Hill retreat in the beautiful North-West of Bali.