Andy Mosmans – Founder/Managing Director

Drs. Andy P. Mosmans RM studied Business Economics at the Erasmus University Rotterdam, is Register Marketeer and worked consecutively at PhilipsFHV BBDO and BBDO Nederland, part of BBDO Worldwide. Presently he operates as an entrepreneur and advisor out of Andy Mosmans & Company and ARA, part of TBWA\Worldwide. As an expert in the field of  branding, marketing and communication he consulted over 100 (inter)nationally acclaimed companies and brands. Furthermore he is a member of the Advisory Board of Rotterdam Partners, the Global Advisory Board of the startup platform Get in the Ring and Chairman of the Supervisory Board of the Amstelland Ziekenhuis. Andy is also part of the Speakers Academy, author at Boom Publishers Amsterdam, blogger at Adformatie and publishes regularly in various (inter)national journals. Finally, he is also visiting professor Marketing and Branding at Business School NetherlandsBSN Asia and co-founder of the Institute of Branding and Business Development (IBBD) and the Brand Executive Platform (BExP).


Books of Andy Mosmans:

Marketingcommunicatie en Chaos, met Prof. Dr. W.J.M.I. (Willem) Verbeke (1990)

Merkenbeleid, met Prof. Dr. R.R.R. (Roland) van de Vorst  (1997, 2003)

Corporate Reputatie (1999, 2001)

Mosmans over Marketing, Merken en Management (2003)

Ondernemingssucces  (2004, 2005, 2007, 2008, 2013)

BrandingNL (2008, 2012, 2013, 2016)

Startup Branding (2017)


Naomi Mosmans van Eeden – Communication/Project Director

Naomi Mosmans van Eeden studied International Marketing & Communication Management at the Hogeschool voor Economische Studies Rotterdam and worked consecutively as Account Executive at ARA Advertising, as Account Manager at ARA, Leukwerkt Worldwide & These Days and as Senior Account/Project Manager at TMP&CO & Roorda Reclamebureau. More recently, she worked at various agencies and corporations as interim Account & Communication Director. Since 2014, she is Communication/Project Director at Andy Mosmans & Company, author/blogger at Mamaplaats & GZNDenzo and editor of BrandingNL & Startup Branding. Finally, she is also managing director of Villa Alila – part of the boutique Sumberkima Hill retreat in the beautiful North-West of Bali.