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BRANDING

By | BLOG

N.a.v. het recent bij Noordhoff verschenen standaardwerk BRANDING dat ik samen met Patrick van Thiel schreef, vond er recent een online presentatie plaats van het boek, die hier is terug te zien. Een preview van Managementboek vind je hier en een uitstekende recensie van Max Kohnstamm voor Adformatie vind je hier.

Branding MBA in 1 Day

By | BLOG

A brand is what people say about you when you’re not in the room”. Het belang van branding kan wellicht niet beter worden verwoord dan in deze uitspraak van Amazon-ceo Jeff Bezos. Het bouwen van sterke, relevante merken wordt er binnen onze huidige vluchtige en disruptieve wereld echter niet eenvoudiger op. Wil jij als merk- en marketingprofessional binnen één dag helemaal connected zijn met de state-of-the-art kennis en ontwikkelingen op het gebied van branding? Meld je dan aan voor de Branding MBA in 1 Day.

E-MAGY. On with silicon

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E-MAGY’s nano-porous silicon anode material brings winning battery performance to manufacturers worldwide. It overcomes the challenges of applying silicon in lithium-ion battery anodes. This is a big step towards helping everyone enjoy clean, electrically powered mobility. VENGEAN developed E-MAGY’s new positioning, logo, visual identity and creative concept ‘on with silicon‘.

The Kingfish Company

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The Kingfish Company (Euronext Growth Oslo: KING), The Future of Fish, reports increased sales price and production in the first six months of 2021, resulting in strong revenue growth of 95 percent compared to same period in 2020. Read more about this in this latest financial update.

A-INSIGHTS. Be in the know

By | BLOG

Annual Insight continues to write history under the name A-INSIGHTS and will help its clients to be in the know. The name change comes as part of the company’s overall rebranding, following its rapid growth and further consolidation of services to deliver a continuous flow of industry insights.

The new brand positioning includes the introduction of the new brand claim: “Be in the know” and a distinctive visual brand identity, all developed by VENGEAN. Co-founders Jeroen Lustig and Bart Zirschky: “Over the next few years, we will focus on expanding our business internationally. We want to step onto this bigger stage with a clear message: gut instinct no longer cuts it for key strategic decision making. Our clients benefit from always being in the know with our industry insights-as-a-service.”