The evidence that brand valuation is essential in creating a sustained growth orientation is compelling. There is a direct link between brand strength and the future cash flows that drive enterprise value. Corporations must Carpe Brand, to unlock the long-term enterprise success.
To help CEOs quantify, measure and grow the contribution of the
brand to firm value, the Forbes CMO Practice has drawn upon a series of academic and commercial research studies to prove the connection between brands—and the investments that support them—to business outcomes and firm value. Read the report that summarizes the ways in which organizations can value, measure and grow the contribution of brands to firm value, here. And check out the latest Forbes ‘World’s Most Valuable Brands’-list, here.