Tag

Business Blueprinting

The Brand Code

By | BLOG

A brand is more than a logo, color palette or a slogan. It’s the driving force behind your business. Corporates and startups alike should crack the brand code to fully apply its power! Read about how to do this and blueprint your business here!

The Brand Code

By | BLOG

More than a logo, visual style, advertising campaign, communications concept or marketing program, a brand should nowadays be conceptualized as a creative business idea. More than just a Mark, a modern brand provides Meaning and can be consistently experienced through all its Manifestations. Like a Genetic Code or DNA of a business it Directs, Navigates and Activates the total way a business is done, seamlessly integrating its Why, How and What. Modern branding is about the blueprinting of business and The Brand Coding Canvas can be used as a framework for this: a well defined brand can be creatively directed, ‘codified’ by and experienced through all 10 C’s or Connection Dimensions. Read all about it here.