Last year I was involved in the development of a new brand-purpose, -passion, -positioning & -presentation to unleash the full power of Tchai. Back to the future, this third generation family owned company, now led by Kim Tchai, redefined its business from ‘making displays’ to ‘displaying brands’ (unveiling uniqueness – presenting purpose – storetelling spirit) and revalued its Chinese roots. Take a look at the beautiful video that was created to express the new corporate spirit & story and introduce the new visual identity and read more about it here and here.
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