For Fittergy Group (formerly known as European Health and Fitness Group) we developed the new brand positioning & portfolio strategy, visual identity and creative concept. Fittergy Group believes everyone has the potential to be fit, healthy and happy. Everyone can feel fantastic, energized and radiate confidence. Today, the reason so many of us aren’t is simply because of how we live. How, in the 21st century, rather than following nature, we’re evolving against it. Whether as a result of a busy job, poor food choices and health issues we are repressing and overwhelming our natural self with a stressful sedentary lifestyle, filled with rich, sugar-packed foods. The good news is that it doesn’t have to be this way. None of this is inevitable. It’s all avoidable. And Fittergy helps you to make a change. Fittergy is science. The science of how our bodies work and unlock the things we truly need to feel energized. Led by a community of highly experienced and dedicated Coaches, Fittergy programmes and products combine essential supplements developed and manufactured in their own facility, with exercise tailored to your needs. The result is that Fittergy empowers you to discover, unleash and nurture your true self. A transformation that enables you to be the best you. Permanently.
Kingfish Zeeland has announced a new corporate name, The Kingfish Company, reflecting the yellowtail producer’s expanding international operations in the EU and US. The Kingfish Company will serve as the parent company for Kingfish Zeeland and Kingfish Zeeland and Kingfish Maine, as it continues to scale up production of yellowtail with its proprietary recirculating aquaculture system (RAS).
Philips verandert. Met chirurgische precisie transformeert het bedrijf van een producent van technologische apparaten naar een fabrikant van medische apparatuur. Sinds topman Jan Timmer in de jaren negentig Operatie Centurion in gang zette om het bedrijf slagvaardiger te maken, sneed de multinational talloze keren in eigen vlees. Tijdens opeenvolgende reorganisaties vloeiden duizenden medewerkers af en werden tientallen producten –van koelkast tot kijkbuis– geschrapt. Met de vorige maand aangekondigde verkoop van de huishoudelijke apparaten verdwijnen ook de laatste producten die consumenten met het merk verbinden. Wat rest, zijn de verzorgingsproducten. Lees mijn mening hierover in het Reformatorisch Dagblad.
Tchai has won the Rotterdam Entrepreneurship Award. Last year we were involved in the development of the new brand-purpose, -passion, -positioning & -presentation to unleash the full power of Tchai. Back to the future, this third generation family owned company, now led by Kim Tchai, redefined its business from ‘making displays’ to ‘displaying brands’ (‘unveiling uniqueness’ – ‘presenting purpose’ – ‘storetelling‘ ) and revalued its Chinese roots. Take a look at the beautiful video that was created to express the new corporate spirit & story and introduce the new visual identity here and read more about the Power of Tchi here.