Starting and surviving in today’s economy is hard, but the companies that figure it out have something in common: the pursuit of purpose, alongside the pursuit of profit. A purpose mobilises people in a way that pursuing profits alone never will. For a company to thrive, it needs to infuse its purpose in all that it does. That’s how progress is made.
Read more about how modern companies and brands thrive by striving to be not only the best of the world but, moreover, also for the world, here.