Peter van Woensel Kooy van MarketingTribune interviewde me over o.a. The Kingfish Company, lees het verhaal hier. En meer over de op hande zijnde beursgang van The Kingfish Company hier.
Startups zijn wereldwijd hot. Ook Nederland koestert deze vernieuwende bedrijven in de hoop dat ze uitgroeien tot duurzaam succesvolle ondernemingen. Maar lang niet alle startups komen overtuigend uit de startblokken. Ruim 90% verlaat de wedstrijd voortijdig. De grote uitdaging is dus om van meer startups daadwerkelijk sterren te maken. Branding kan hierbij een belangrijke rol vervullen, omdat het kan helpen een jonge onderneming bekendheid en betekenis te geven. Lees mijn artikel voor SWOCC over Startup Branding naar aanleiding van het verschijnen van mijn boek over het onderwerp, hier.
On the 17th of June, The NATO Innovation Challenge Pitch Day took place, fully digital, powered by Get in the Ring, the world’s premier startup competition active in over 200 cities, part of Unknown Group.
During this event, with a main stage set up in Hilversum, The Netherlands, jury panels were located in Rotterdam and Norfolk (US). Attendees also had the chance to engage directly with the startup participants via organized digital round-table sessions.
Check out the case-video for an impression of the live event and the technique used behind the scenes, here.
The evidence that brand valuation is essential in creating a sustained growth orientation is compelling. There is a direct link between brand strength and the future cash flows that drive enterprise value. Corporations must Carpe Brand, to unlock the long-term enterprise success.
To help CEOs quantify, measure and grow the contribution of the
brand to firm value, the Forbes CMO Practice has drawn upon a series of academic and commercial research studies to prove the connection between brands—and the investments that support them—to business outcomes and firm value. Read the report that summarizes the ways in which organizations can value, measure and grow the contribution of brands to firm value, here. And check out the latest Forbes ‘World’s Most Valuable Brands’-list, here.
BRANDAID, the Pro Logo Platform for Better, is on a mission to inspire and empower the best brands of the world also to become the best brands for the world. The purpose of the platform is to help corporations, their employees and their customers and stakeholders at large to ‘buy into better’. As a manifestation of their Corporate Social Responsibility, or the other way around, their Consumer Social Responsibility. Join the LinkedIn Group here.
Apple, my all time favorite brand, for which I had the honor to work for at BBDO Worldwide, has become the first company to reach a $2 trillion market capitalisation. So today is the perfect day to look back on a period, not so long ago, when the company was worth just $2 billion (0.1% of its current value) and had just lost $800 million over the past 12 months.
At that exact moment Steve Jobs returned. His clear, tight brand positioning brought Apple back to life. That story, built from Apple’s own Effie submissions, is told in a short case study by Marc Ritson; see it here.
‘BOEM! Bijna 1,5 kilo vol BRANDING op de deurmat…Een geweldig naslagwerk wat bij ieder marketing- of reclamebureau in de kast moet staan. De hoofdstukken zijn afzonderlijk te lezen en allemaal anders qua insteek en toon. Dat geeft een prettige afwisseling. Er is duidelijk gezocht naar een balans tussen de theorie en de praktijk.’, aldus een recensie op bol.com.
Lees meer over BRANDING NL en koop het boek hier.
A brand is more than a logo, color palette or a slogan. It’s the driving force behind your business. Corporates and startups alike should crack the brand code to fully apply its power! Read about how to do this and blueprint your business here!
For years I’ve been a proud faculty member of The Speakers Academy, bringing knowledge to the world. You can book me here for a keynote about Entrepreneurial Success, Branding & Business Development, Marketing & Communication and Startup Branding.
Ohad Maiman reveals the Maine drivers behind The Kingfish Company’s U.S. expansion on pages 3-4 of the 2020 Aquaculture Innovation Report of SeafoodSource. Get a download here.